National Meals On Wheels Brand Refresh
2012
Branding, Graphic Design
Meals On Wheels Association of America, the national nonprofit that fights against senior hunger, refreshed their visual identity to be more modern, friendly, and able to be customized at a local level. Logo design, stationary, and identity system designed by Lindsay Benson Garrett.
- National Meals On Wheels Visual Identity
Logo Design, Identity System - Upon discovering that the name Meals On Wheels has 99% name recognition, the national association decided to unite the thousands of local programs across the country with a new visual identity. The requirements included creating a logo with the entire phrase: We Are Meals On Wheels, so no senior goes hungry. It also required a friendly, personal voice while asserting authority. I took inspiration from the Pledge campaign, where Member programs gathered support in their community for the cause by signing tablecloths to signify their commitment. The typeface in the logo is Knockout, and the script is a blend of several script samples. It was important to have it be real handwriting, not an off the shelf script font.
To help the local Meals On Wheels programs launch the campaign in their own communities, we created a media toolkit, which won a 2012 Nonprofit PR Award in Member Communications. 
- An example of the campaign logo paired with the name of a local program:
Linda Evans & Linda Gray
- Icons developed to represent specialized initiatives within the association.
- Email Newsletter design:
MOWAA Annual Conference
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Meals On Wheels Association of America's 2012 Annual Conference designs by Lindsay Benson Garrett.Graphic Design2012 -
Made with Love: Meals On Wheels Family Cookbook food photography by Lindsay Benson Garrett. The proceeds of each sale benefits Meals On Wheels Association of America's mission to end senior hunger.Photography2012 -
Logo design, branding, and photography done for the Charlottesville Ballet. Work by Lindsay Benson Garrett.Branding, Graphic Design, Photography2012 -
A niche stock photography store featuring modern day senior life and Meals On Wheels programs. All photography by Lindsay Benson Garrett.Photography2012 -
The Charlottesville Ballet's Hard Hat Fundraising Gala promotional materials.Graphic Design2013 -
Web design, photography, and logo design by Lindsay Benson Garrett for the Meals for Moms campaign, a yearly initiative by Meals On Wheels Association of America.Branding, Photography, Web Design2012 -
Recipe cards with an accompanying nutritional handbook. Featuring food photography, graphic design, and logo design by Lindsay Benson Garrett.Photography, Branding, Graphic Design2012 -
Letterpressed wedding invitations designed and printed by Lindsay Benson Garrett.Graphic Design, Print Design, Typography2012 -
The typeface Bodoni is a go to for wedding invitations and fashion magazines. These posters declare that it's time to take it off the pedestal and into every day life! By Lindsay Benson Garrett.Graphic Design, Photo Illustration, Photography2009 -
Photos taken with the Photohispana, a group that promotes collaboration between models, photographers, costume designers, and makeup artists. Photography by Lindsay Benson GarrettPhotography2012 -
Virginia Tech memorial postcards with paper cut illustrations by Lindsay Benson Garrett.Graphic Design, Illustration2012 -
A poster promoting National Fly a Kite Day, which takes place on March 27th.Graphic Design, Print Design2012 -
Sunlit ballerinas photographed by Lindsay Benson Garrett. Taken at the Richmond Ballet.Photography2012 -
Fashion photography for RVA Magazine by Lindsay Benson Garrett.Art Direction, Photography2012